2 min
Brand Building
00:01
Build margin into product from beginning
00:20
Financial Discipline
00:41
Performance marketing addiction kills
01:23
Vision and Economics
Brian Sugar's powerful message for brand leaders and founders.
Outgrowing to profitability is dangerous; financial architecture must be part of development.
Performance marketing is an addiction; build relationships, not rentals, with emotional territory.
Financial discipline + unit economics + emotion/trust = reshaping categories and exceptional outcomes.
Brand Building